February 6, 2017

Social Media Campaign to #TackleDemand for Super Bowl Sex Trafficking Reaches Over 1 Million People

The National Center on Sexual Exploitation partnered with over 25 other human rights, anti-trafficking organizations to send one simple message on the night of the Super Bowl:

“Real sports fans don’t buy sex.”

This simple concept caught on, and by the end of the night, over 1 million individuals saw this message through sharing on social media.

The #TackleDemand campaign was built on the fact that ALL sex buying perpetuates the marketplace for sex trafficking, and that typically sex buyers are unable, or unwilling, to recognize if a person is sexually trafficked.

We often like to think that sex trafficking is perpetuated by the traffickers, but the reality is that it’s the demand—the sex buyer—that keeps the market going. Men who buy sex can be easily lost in a crowd. They can be judges, business owners, neighbors, colleagues, or sports enthusiasts.

That is why the #TackleDemand awareness campaign is so vital, because you never know whose actions might be changed by hearing the message that buying sex is inherently harmful and intrinsically linked to sex trafficking.

Here are some highlights of #TackleDemand posts the night of the Super Bowl:

 

Help us defend dignity and stop sexploitation surrounding sporting events by joining our Tackle Demand 365 campaign, not just during the Super Bowl, but 365 days a year. You can make a difference – you can be the “interception” that stops sex trafficking before it happens.

Haley Halverson

Vice President of Advocacy and Outreach

Haley Halverson is the Vice President of Advocacy and Outreach at the National Center on Sexual Exploitation where she develops and executes national campaigns to change policies and raise awareness. Haley regularly speaks and writes on topics including child sexual abuse, sex trafficking, prostitution, sexual objectification, the exploitation of males, and more. She has presented before officials at the United Nations, as well as at several national symposia before influencers from the Department of Justice, Department of Health and Human Services, and more. She is the host of the “Sexploitation?” podcast and is currently pursuing a Master of Arts at Johns Hopkins University.

Previously, Haley served for two years as Director of Communications for the National Center on Sexual Exploitation where she oversaw strategic messaging development, press outreach, email marketing, and social media marketing.

Prior to working at NCOSE, Haley wrote for Media Research Center. Haley graduated from Hillsdale College (summa cum laude) where she double majored in Politics and interdisciplinary religious studies, and conducted a senior thesis on the abolitionist argument regarding prostitution. During her studies, she studied abroad at Oxford University and established a background in policy research through several internship experiences in the DC area.

Haley has appeared on, or been quoted in, several outlets including the New York Post, BBC News, Fox News, the Washington Post, Voice of America, Dr. Drew Midday Live, The DeMaio Report, the New York Daily News, USA Radio Network, the Washington Times, CBC News, The Rod Arquette Show, the Christian Post, Lifeline with Neil Boron, EWTN News Nightly, KCBS San Francisco Radio, LifeSiteNews, The Drew Mariano Show on Relevant Radio, News Talk KGVO, and American Family News.

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