Press Statement: Sports Illustrated Swimsuit Edition’s Dangerous Sexual Objectification

NCOSE Press Statement logo

Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault.

“For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies in their sexual appeal. The Sports Illustrated Swimsuit edition tells women and girls of all ages that no matter how many years, or how much blood, sweat, and tears you put into reaching the pinnacle of athleticism, your value as a human being still ultimately hinges on your sex appeal. SI Swimsuit tells men of all ages, backgrounds, and demographics that you are entitled to gawk at women and girls as sex objects for your viewing pleasure,” said Dawn Hawkins, Executive Director of the National Center on Sexual Exploitation. “This message is so pervasive and so insidious that countless talented, strong, courageous women are convinced that they have to bear their bodies for untold numbers of unknown men to ogle and rate in order to feel empowered.”

“SI Swimsuit’s doublespeak about female empowerment should fool absolutely no one. This product is not about female empowerment. It’s about Sports Illustrated making money off of the sexual objectification of women, which hurts both the women depicted and every other woman and girl in our society,” Hawkins added.

The public is encouraged to email Target and Walgreens to ask them to remove Sports Illustrated’s Swimsuit edition from their check out aisles. They can email them here.

The Numbers

300+

NCOSE leads the Coalition to End Sexual Exploitation with over 300 member organizations.

100+

The National Center on Sexual Exploitation has had over 100 policy victories since 2010. Each victory promotes human dignity above exploitation.

93

NCOSE’s activism campaigns and victories have made headlines around the globe. Averaging 93 mentions per week by media outlets and shows such as Today, CNN, The New York Times, BBC News, USA Today, Fox News and more.

Previous
Next

Stories

Survivor Lawsuit Against Twitter Moves to Ninth Circuit Court of Appeals

Survivors’ $12.7M Victory Over Explicit Website a Beacon of Hope for Other Survivors

Instagram Makes Positive Safety Changes via Improved Reporting and Direct Message Tools

Sharing experiences may be a restorative and liberating process. This is a place for those who want to express their story.

Support Dignity

There are more ways that you can support dignity today, through an online gift, taking action, or joining our team.

Defend Human Dignity. Donate Now.

Defend Dignity.
Donate Now.