February 26, 2015

Victory: Safeway Moves Pornographic SI Magazine

We have good news to report regarding our efforts to get retailers to wrap the cover of the nearly pornographic Sports Illustrated 2015 Swimsuit Edition and move it from public display, especially checkout lines.

Walgreens, Barnes & Noble, and Safeway all originally responded by defending the magazines and refusing to move them from high traffic areas. But, nearly 31,000 emails have been sent to top retailers and now Safeway is changing course. Safeway announced that they are placing them away from checkout stands and that two-thirds of cover will be out of sight.

See Safeway’s are messages below.

Thank Safeway Here:


If you haven’t yet contacted retailers, you can do so here:


From: business.ethics@safeway.com <business.ethics@safeway.com>
Date: Wed, Feb 25, 2015 at 3:18 PM
Subject: Re: FW: Keep Indecent SI Swimsuit Mag Out of Public View [#1966169]

Dear Ms. Davis:

Thank you for your message. The company that supplies magazines and manages the displays was instructed to place the issue away from the check stand area. We have followed up with that company to ensure appropriate placement of the issue in the periodical area and in its own shipping display, which covers the bottom two thirds of the magazine.

Thank you for contacting Safeway!

Teresa McDaniel
Albertsons – Safeway Customer Support Center

Contact ID: 29595978


Subject: Re: FW: Do you support exploitation? [#1955592]
Date: Tue, 10 Feb 2015 19:32:02 +0000 (GMT)
From: business.ethics@safeway.com <business.ethics@safeway.com>
Reply-To: business.ethics@safeway.com

Dear Mr. & Mrs. Gould:

Thank you for writing to us about the Sports Illustrated magazines sold at Safeway stores.

We appreciate the time and effort you have taken to express your concerns about this publication. While we respect all of our customers’ points of view, we would rather not be in a position of trying to determine or dictate what constitutes the mainstream of contemporary readers’ tastes.
Your comments will be directed to our Public Affairs Department for further review on the matter.

Thank you!

Teresa McDaniel
Safeway Customer Support Center
Contact ID: 29501258


Sports Illustrated SI 2015 header

National Center on Sexual Exploitation

Founded in 1962, National Center on Sexual Exploitation is the leading national organization opposing pornography by highlighting the links to sex trafficking, violence against women, child abuse, addiction and more. The organization changed its name from Morality In Media to the National Center on Sexual Exploitation early in 2015 to better describe the organization’s scope and mission, which is to expose the seamless connection between all forms of sexual exploitation.

Further Reading