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2015 Dirty Dozen: CKE Restaurants

Carl’s Jr. Will No Longer Produce Racy, Sexist Ads

Carl’s Jr., one of four brands under CKE Restaurants including Hardee’s, has announced that it will stop producing racy ads for their fast food products. CKE Restaurant CEO Andy Puzder has claimed that the reason for the change in marketing strategy is that millennial men care more about “where do you source your beef” than…

Article

Statement: New Carl’s Jr. Commercial Objectifies Women to Sell Hamburgers

Statement by Dawn Hawkins, Executive Director of NCOSE  Washington, DC – Carl’s Jr., one of four brands under CKE Restaurants, recently released a controversial commercial where scantily clad women play volleyball over the Mexican border in order to promote a new Tex Mex burger. The National Center on Sexual Exploitation (NCOSE) denounces this ad as…

Article

Carl’s Jr. Super Bowl Commercial Encourages Sexual Exploitation

By Sarah Purple, NCSE Intern As sexual exploitation becomes more and more mainstream, it has even become a part of one of America’s favorite pastimes – the Super Bowl. In the past, both commercials and halftime shows have become more and more sexualized (I’m sure we all remember the Janet Jackson incident). This year’s game, occurring…

Article

Hardee’s, YouTube, Verizon make ‘dirty dozen’ list (Washington Times)

Verizon, YouTube, Cosmopolitan magazine, and the parent company of Hardee’s restaurants are all part of the new “dirty dozen” list of entities that sell pornography or use explicit sexuality in their advertising.

Article

 

Hardee’s Contact Info

100 North Broadway Suite 1200 St. Louis, MO 63102 (877) 799-7827

Contact

 

Carl’s Jr. Contact Info

6307 Carpinteria Ave., Suite A Carpinteria, CA 93013 (877) 799-7827

Contact

Join the Social Media campaign against @Carlsjr & @Hardees

 We are happy to join Beauty Redefined and many other groups in this effort! HERE’S WHAT YOU SHOULD DO! Share Travis’s photo below, or your own similar photo, asking others (especially 18- to 35-year-old men) to #cutthecarls. Take to Twitter, Facebook, Instagram, and all of social media to talk back to Carl’s Jr. and tell…

Article

 

Join the Social Media Campaign

ACTION: Go nuts with the hashtags #cutthecarls and #morethanmeat. Ideas: Share Travis’s photo, or your own similar photo, asking others to #cutthecarls. Take to Twitter, Facebook, Instagram, and all of social media to talk back to Carl’s Jr. and tell them you’re taking your appetite elsewhere. Check out what others are doing in this same…

Action