Problem

Netflix has become a staple of at-home entertainment with over 150 million users subscribing to Netflix across the globe. While the streaming platform provides hours of entertainment with both existing and original programming, a Netflix subscription also includes sexually graphic and degrading content.

We are calling on Netflix to 1) improve parental controls 2) stop producing sexually graphic and degrading content 3) change the app rating to 17+.


UPDATE: Progress on parental controls and rating displays! Key improvements still needed

Before being placed on the 2019 Dirty Dozen List, Netflix had serious problems with its parental control features. Many parents would create a “profile” on Netflix for their child, and on that profile, they would block certain ratings, such as TV-MA, or specific TV shows or movies by title with a 4-digit pin code. However, there was a loophole! That child could easily leave their assigned profile, and then access the same harmful content via their mom or dad’s profile!

But now, Netflix improved its system so that any pin code set by the account holder applies to all profiles. This closes the loophole and keeps kids safe.

This is an important improvement!

Further, there are now content warnings at the beginning of every show in the top left corner about exactly what kind of content will be present. This is important considering that 9 out of 10 sample Netflix Originals reviewed contained full nudity or graphic sex scenes.

The ability to PIN block across all profiles is an improvement, but many parents may find the constant pop-up inconvenient for them and their families. Ideally, Netflix would provide a way to PIN block on specific profiles, and lock individual profiles by PIN so children cannot easily switch between them.

We have also recognized some improvements on automatic-play trailers that are advertised on the header carousel of Netflix. Last year, this feature led to children as young as 3-years-old to be exposed to the trailer for shows like Sex Education with dialogue including the phrases “masturbate,” “dick,” “addicted to wanking,” and comments about how “everyone” is having sex. It now appears that Netflix is censoring sexually graphic words in these trailers. This is a step forward; however, Netflix often selects sexually graphic programs to be heavily advertised on its platform with automatic-play trailers on the header carousel of Netflix shows. We ask Netflix to update its policy to no longer use this feature as a way to promote its programs that have ratings which are supposed to be blocked by the parental controls of the given user.

We are also grateful to see that Netflix has improved the functionality of parental controls on Amazon Fire TV and Roku devices so that settings remain consistent whether the platform is accessed through a laptop, app, or these third-party players.

Netflix often produces media portraying gratuitous nudity, graphic sexual acts, and even graphic depictions of sexual assault.

Currently, Netflix provides over 300 original productions, ranging from serious dramas, laugh-out-loud comedies, and even animation. Most of Netflix’s most popular (and most heavily-advertised) original shows are rated TV-MA (mature audiences only) frequently containing graphic sex scenes, nudity, and violence. However, Netflix shows consistently portray literally thousands of instances of nudity and on-screen simulated sex.

By depicting these issues so graphically it both increases the likelihood that a victim of past assault will be negatively triggered by the content, and it decreases the likelihood that viewers will thoughtfully analyze the harms of sexual exploitation. It would be easy for Netflix to portray the harms of sexual violence or lack of sexual consent without simultaneously “profiting” from a sexually objectifying and voyeuristic motif.

App Rating for Netflix

Currently, Netflix self-rates itself as suitable for ages 4+ on the Apple App Store. This is a seriously misleading rating considering the significant percentage of content on Netflix which contains graphic sex acts, gratuitous nudity, and extreme depictions of sexual assault. We request that Netflix changes its self-rating on the App Store to be 17+.

Proof



Actions

Email Netflix Executives

Fill out this short form to email executives about improving Netflix parental controls in addition to reducing graphic depictions of sexual assault.

Share on Social Media – Netflix

Corporations like Netflix pay a lot of attention to social media to monitor their reputation. You can help take action on social media:

Netflix Parental Controls

While there are some flaws to the Netflix parental controls, it is still important to take advantage of the controls that Netflix does provide.

Click here to learn more about Netflix parental controls.

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Updates

STATEMENT – Indictment for Netflix’s “Cuties” Has Merit

Washington, DC (October 7, 2020) – The National Center on Sexual Exploitation (NCOSE) applauded the indictment of Netflix by a grand jury in Tyler County, Texas, for the “promotion of lewd visual material depicting [a] child,” in the film, Cuties. “It is time for Netflix to be held to account for providing a platform for…

STATEMENT – Netflix Must Stop Providing Platform to Film That Has Sexually Exploited Children

Washington, DC (September 11, 2020) – The National Center on Sexual Exploitation (NCOSE) called out Netflix for providing a platform to a film, Cuties, that has permitted the sexual exploitation of children. “Netflix wants to have its cake and eat it too: it’s underwriting a coming-of-age story by a woman of color, which is laudable,…

Newsweek: ‘#CancelNetflix Is Valid’: The National Center on Sexual Exploitation Weighs in on ‘Cuties’

Originally Published at Newsweek By James Crowley Cuties director Maïmouna Doucouré spoke about how young girls are exposed to overly sexualized women in an interview, called “Why I Made Cuties,” that was released on YouTube on Wednesday, as part of Netflix’s “Film Club” series. “Our girls see that the more a woman is overly sexualized on social…

Netflix Promotes Sexualization of Children, Racist Stereotypes with New Film ‘Cuties’

Netflix, the global, mega-popular streaming service, recently came under fire for the reveal of their newest film acquisition: Cuties, a French film dedicated to the hypersexualization of young children. In the now-updated poster and movie description, 11 year old girls pose in tight, revealing outfits on a glittering stage, with one girl even posing on…

STATEMENT – Netflix’s ‘Cuties’ is Prime Example of How Racist Stereotypes and Sexual Exploitation are Connected

Washington, DC (August 21, 2020) – The National Center on Sexual Exploitation (NCOSE) decried Netflix for its new movie, “Cuties,” which sexualizes pubescent girls and says is a prime example of how racist stereotypes and sexual exploitation are connected. Netflix is listed as one of NCOSE’s 2020 Dirty Dozen List of mainstream contributors to sexual…

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