tackle365_2-1-1The conditions around large, commercial sporting events, such as the demographics of visitors, and a celebratory atmosphere occurring within a concentrated geographic area, create an increased demand for purchasing sex. Enticed by the potential for greater profits, this leads sex traffickers to increase the supply of sexually trafficked persons in the area. Help us stop sex trafficking associated with large sporting events by tackling the demand.

Join the #TACKLEDEMAND social media campaign to help raise awareness about these issues! Check back here for new graphics, quotes, & statistics throughout the year.

ACTION ALERT: Join the Social Media Thunderclap.

Thunderclap is a tool that creates a “virtual flashmob” in order to raise awareness about an issue. When you sign up you are scheduling the social media message “Real sports fans don’t buy sex. #TackleDemand for sex trafficking at #SB51.” to be posted on your Twitter, Facebook, and Tumblr. These messages will all be posted on the same day, at the same time, in order to reach a widespread audience! Sign up here:

In recent years, the Super Bowl has become synonymous with sex trafficking. However, it is important to clarify it is not the Super Bowl itself, but rather, the conditions surrounding the event that are conducive to increased sexual exploitation. The primary condition? Demand for commercial sex.


Large sporting events such as the Super Bowl, NASCAR, and the World Cup, cater to the male demographic. Business-savvy sex traffickers capitalize on the increased male population in one geographic location with a party attitude and money to burn. The best way to put these traffickers out of “business” is to stop the demand for commercial sex. Without potential sex buyers, sex traffickers will have no reason to supply prostituted women and children for exploitation in the sex trade.


Help us defend dignity and stop sexploitation surrounding sporting events by joining our Tackle Demand 365 campaign, not just during the Super Bowl, but 365 days a year. You can make a difference – you can be the “interception” that stops sex trafficking before it happens.


Awareness Tools



Houston Chronicle: Officials vow zero tolerance for human trafficking around Super Bowl, afterward

Excerpt from article in the Houston Chronicle  Houston’s mayor and regional law-enforcement officials said Thursday they plan to increase resources to combat human trafficking in the weeks leading up to the Super Bowl — and continue aggressive enforcement after the big game is over. The crime, which includes sex and labor trafficking, is a problem […]


How to Participate in National Slavery and Human Trafficking Prevention Month 2017

It’s January again, which means that people all across America are getting involved in National Slavery and Human Trafficking Prevention Month. The national effort to raise awareness about the local and global problem of human trafficking has been going on for over a decade. In 2007 the U.S. Senate designated January 11th as the National […]


Podcast Episode: Is Sex Trafficking at the Super Bowl a Myth?

Ep. 6 What the hype and the research have to say about trafficking at the Super Bowl. Claim # 1: “The Super Bowl is the largest sex trafficking event in the world.” Claim # 2: “Sex trafficking at the Super Bowl is way overdramatized; it’s not a big problem.” Over the last few years, both […]


Myth or Fact: Is Sex Trafficking at the Super Bowl Really a Problem?

Recently, claims about the prevalence of sex trafficking at the Super Bowl have garnered skepticism, with some people even asserting that sex trafficking at the Super Bowl is an urban legend. Do these claims hold water? Acknowledging the Hype To begin it’s important to acknowledge that in the past some well-intentioned individuals and groups have […]

Super Bowl_ Sex Trafficking_Myth


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