Sex Buying Issue Header

A key factor in preventing sex trafficking and other forms of sexual exploitation is often neglected or forgotten altogether—the consumer demand for paid sex (whether in person, virtual, or digital or film photography formats).

The Role of Supply and Demand in Markets

The concepts of supply and demand are fundamental building blocks in commercial economies. Supply represents any particular product the market offers, and demand refers to the desire for those products among potential buyers (see here).

Sexual Exploitation and Supply

When these concepts are applied to forms of sexual exploitation such as prostitution, pornography, or sex trafficking, the “supply” refers to those who are bought and sold for in-person sex or whose sexually explicit images are commodified and/or bartered. This objectifies and diminishes the humanity of those being supplied (predominantly women and children, but also people of any gender) by rendering human beings into public sexual commodities.

Sexual Exploitation and Demand

In contrast, those who make up the “demand” are the individuals with the desire and means to purchase people to use for sex (again, whether in person, virtual, or digital or film photography formats).

As the driving force fueling the markets for paid sex, these “buyers” represent the consumer-level demand. Without them making the decision to buy sex acts, sexual exploitation would end. No buyers, no business.

Those who comprise the demand are overwhelmingly male.

Sex Trafficking and Demand

Sex trafficking exists because the male demand for people to buy for sexual use outstrips the supply of those available for purchase. Since few people wish to be bought in exchanges of sex for money, sex traffickers (i.e., distributors of people used for prostitution, and motivated by profit) step in to “provide” the supply. In order to secure people to sell in the prostitution marketplace, pimps engage in recruitment, transportation, harboring, provisioning and obtaining, and utilize means of force, fraud, and coercion. Thus, pimps are by definition sex

traffickers and any pimp-controlled person, whether a minor or an adult, is a victim of sex trafficking.

Demand Issue Fast Facts


A nationally representative 2017 survey of American men 4 million American men (4% of the U.S. male population) paid for sex in the prior 3 years. Fifty seven percent indicated they had purchased sex multiple times.
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Men who were frequent pornography users were 3 times more likely to have ever paid for sex according to this Swedish study. More than 9% reported having paid for sex in their lifetimes.
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Further Reading

Audio Resources

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FAQ section

There are likely sex buyers in your community, and they tend to blend in with everyone else. Because buying sex is illegal in most of the country it is difficult to gather data on their identities, but there have been several useful studies that help shed light on this population.

According to one such study, “about 14% of men in the United States report having ever paid for sex.” A survey of sex buyers in Minnesota reported that sex buyers were found in a “wide variety of employment sectors, including businessmen, doctors, lawyers, dentists, judges, professors, police officers, correctional officers, pastors, executives, truck drivers, manual laborers, farmers, and sailors.” In this same survey, a law enforcement officer stated:

A good majority of them are going to be your middle-aged to older white males as a demographic on them. A little bit, I would say, higher up on the economic scale – they have a little extra money to spend. A good majority of them, I would say 80-90 percent are married with children.

Interviews with Chicago men who purchased sex revealed a more diverse ethnic range of sex buyers—40% African American, 36% European American, 14% Latino, 5% Asian/Pacific Islander, and 5% identified as “other.” This suggests that the behavior of sex buying is not limited by race. The majority of men interviewed had a college education and a girlfriend or wife. While females have been known to purchase sex, it appears that they are in the extreme minority, and so sex buying from persons in prostitution is a predominantly male behavior.

Men who solicit and buy people for sex are often referred as “customers” or “clients.” These terms normalize and obscure the harm of their behavior.

The term “johns” is also a common term used to refer to those who purchase sex. It too is problematic for its anonymizing effect, as well as the way in which it normalizes the behavior by suggesting that men purchasing people for sex is as common as the name “John.”

As an alternative we use the term “sex buyers” because it more accurately describes the activity in which these individuals engage. 

However, it has been argued that “sex buyers” are not actually purchasing sex, since “sex” connotes an intimate, mutually desired, and mutually pleasurable sexual exchange. The “sex” purchased in prostitution is certainly not intimate (it is an escape from intimacy), nor is it mutually desired (if it was, payment would not be necessary), and it hinges entirely on the sexual pleasure of the buyer, thus making it inherently impossible to engage in a healthy, paid sex act. Moreover, terms like “sex buyer,” by placing emphasis on sexual activity, obscure the humanity of those on whom buyers enact and enforce their sexual demands.

Unfortunately, we are not aware of alternative phrasing that adequately encapsulates the behavior and resulting harms that the term “sex buyers” attempts to describe, so in spite of its shortcoming we use the term sex buyers.

When there is a buyer, there is an incentive for so-called “third-parties” or “entrepreneurs”—pimps and sex traffickers—to provide a “product” (i.e. real men, women, and children) through sex trafficking.

A 2013 study of 150 countries from the London School of Economics found that wherever prostitution was legal, sex-trafficking tended to increase, not decrease. Why? Because once something is legal, there is increased demand for it.

And because prostitution is inherently dangerous and harmful, there are not many women or men who enter into it “willingly.” This means that sex traffickers push victims into the sex trade through force, fraud, or coercion in order to make a profit off of the high demand for commercial sex.

Further, it is essentially impossible for sex buyers to vet and know if the person they are purchasing for sex is a sex trafficking victim or not. Most sex trafficking victims are not held in dungeons with literal chains but are instead imprisoned through psychological coercion and threats. They may actively seek to engage with a potential sex buyer in order to meet quotas imposed on them by their sex trafficker/s.

Purchasing sex is ultimately an act of sexual entitlement—just like so many other forms of sexual exploitation. Reams of studies recognize the pervasive violence found in prostitution, across prostitution types and locations—whether one is a male or a female, whether one is prostituting in America or a third world country, indoors or outdoors, for drugs or to pay the rent, on a street corner, in a car, back alley, brothel, massage parlor, or strip club—both the threat of, as well as actual violence, permeate everyday existence in prostitution.

Sex buyers are the primary perpetrators of violence against prostituted women. One survivor of prostitution explained how purchasing sex eradicates empathy and boundaries during the encounter, stating:

“You know when you buy something and it doesn’t work properly, the first thing you will do is pick it up and shake it. The same principle applies to prostitution. If your mouth isn’t open wide enough or your throat isn’t deep enough. So you are always at risk of being raped or abused if the buyer feels he is not getting what he paid for.”

Further, many sex buyers purchase sexual access to women primarily to act out on violent fantasies. One social service provider reflected on conversations with women in prostitution, noting: “There’s a lot of men [sex buyers] that will tell you right up front- you’ll get an extra hundred dollars, but I’m going to beat the shit out of you.”

There are at least 12 tactics that have been used in several U.S. cities and counties to deter people from buying sex. These demand-reduction tactics include both street-level and web-based reverse stings that arrest sex buyers instead of prostituted people, “John schools,” “Dear John” letters, shaming, and vehicle seizures. To learn more about tactics to address demand, visit

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Annual List of 12 mainstream Facilitators of Sexual Exploitation

The Role of Demand in Prostitution and Sex Trafficking

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The Numbers


NCOSE leads the Coalition to End Sexual Exploitation with over 300 member organizations.


The National Center on Sexual Exploitation has had over 100 policy victories since 2010. Each victory promotes human dignity above exploitation.


NCOSE’s activism campaigns and victories have made headlines around the globe. Averaging 93 mentions per week by media outlets and shows such as Today, CNN, The New York Times, BBC News, USA Today, Fox News and more.



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Sharing experiences may be a restorative and liberating process. This is a place for those who want to express their story.

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