While the findings suggest that the majority of men do not purchase sex, the fact that over half the participants admitted to buying sex more than once means that the total number of paid sex transactions occurring in the 3-year period could easily exceed 10 million and yield a billion dollars of revenue supporting the sex trafficking industry.
Of importance, this study did not investigate lifetime prevalence of male sex buying behavior, or the purchase of sex acts from persons engaged in online prostitution, popularly referred to as “camming,” or consumption of other forms of non-contact commercial sex (e.g., strip clubs, pornography). Inclusion of one or more of these forms of prostitution would present a significantly higher rate of consumer-level demand for paid sex.