Wish is a retail shopping website and app regularly used by 500 million people.

The shopping platform, unlike Amazon, was built specifically for smartphones and connects customers directly to Chinese manufacturers who provide “dirt cheap prices, from $7 sweatpants to $15 smartwatches, but also the long delivery times of two to three weeks.” As of January 2020, Wish is the #2 shopping app on iPhones.

Unfortunately, Wish’s meteoric rise in the world of retail rests on child-like sex dolls, spycams marketed for filming women nude without their permission, and misogynistic apparel.

The sex dolls being sold by Wish literally turn women and children into sex objects.  As Dr. Maras and Dr. Shapiro note in the Journal of Internet Law, sex dolls “have the potential of altering individuals’ views and perceptions of relationships, ultimately, having them interact with humans as they would with the dolls and robots.”

Further, while any nanny cam can be misused, Wish is promoting products that have marketing imagery specifically advertising the use of spycams and nanny cams to stalk women and spy on them while they undress or have sex. And when Wish sells clothing items, such as t-shirts, featuring female nudity it minimizes women as two dimension sex objects.

When shopping apps normalize the degradation of women, it impacts not only the consumers but also the whole marketplace. Should Wish continue to sell such exploitive content, it could open the door for other rising shopping apps and websites to follow suit.

Help us send a message to this new and growing industry that misogyny has no place in marketing and retail!

.@WishShopping sells products that promote sexism, objectification, and exploitation. Watch and share this video to raise awareness: Click To Tweet



Leave a Review on the Wish App

This app is only available on the App Store for iOS devices. Unfortunately, if you want to leave a review you have to download the app first, by going to the App Store on your iPhone, searching “Wish” and then downloading it.

Once it is downloaded, scroll down to where it says Ratings & Reviews and click “See All.” 

Then click the number of stars you want to rate Wish where it says “Tap to Rate.” Please consider writing a review in your own words, specifically mentioning any problematic content Wish is promoting.

Email With a Few Clicks!

Tweet @WishShopping

Companies pay attention to their reputation on Twitter!

You can help pressure Wish to instill more socially responsible retail policies by clicking here to find prepared tweets you can send with just one click!


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