Letter to American Apparel: You are Removed from the Dirty Dozen List


March 26, 2015

Ms. Paula Schneider, CEO
American Apparel
747 Warehouse Street
Los Angeles, CA 90021


Ms. Schneider:


We are writing you to express our gratitude for the reevaluation and apparent changes in American Apparel to avoid the sexual exploitation of women just to sell products.


The previous American Apparel ads of concern featured women posed in sexual positions with an emphasis on their barely covered, or uncovered breasts, buttocks, or pubic area. In several past ads, women appeared to be engaging in sexual activity and dressed to resemble sexualized children. We thank you for recognizing the exploitive nature of such ads and for removing them from your site.


We are pleased to share due to these positive changes we have removed American Apparel from our annual Dirty Dozen List of top contributors and profiteers from sexual exploitation in the United States.


It is our hope that these changes remain in effect and that future advertising techniques work to sell products rather than promote the sexual exploitation and objectification of women.


Be assured that we will notify all our supporters and the more than 280 organizations that are part of our Coalition to End Sexual Exploitation of the positive changes at American Apparel.


Again, we commend your organization for curbing sexual exploitation.



Patrick A. Trueman          Dawn Hawkins
President & CEO         Executive Director


cc: Chelsea A. Grayson, General Counsel


The Numbers


NCOSE leads the Coalition to End Sexual Exploitation with over 300 member organizations.


The National Center on Sexual Exploitation has had over 100 policy victories since 2010. Each victory promotes human dignity above exploitation.


NCOSE’s activism campaigns and victories have made headlines around the globe. Averaging 93 mentions per week by media outlets and shows such as Today, CNN, The New York Times, BBC News, USA Today, Fox News and more.



Survivor Lawsuit Against Twitter Moves to Ninth Circuit Court of Appeals

Survivors’ $12.7M Victory Over Explicit Website a Beacon of Hope for Other Survivors

Instagram Makes Positive Safety Changes via Improved Reporting and Direct Message Tools

Sharing experiences may be a restorative and liberating process. This is a place for those who want to express their story.

Support Dignity

There are more ways that you can support dignity today, through an online gift, taking action, or joining our team.

Defend Human Dignity. Donate Now.

Defend Dignity.
Donate Now.