NBC to be commended for rejecting PETA Super Bowl ad

NCOSE Press Statement logo


NEW YORK (Jan. 30, 2009) – According to yesterday’s Washington Post, NBC “nixed” a new Super Bowl ad from the animal rights activist group PETA “because the ad is too sexually explicit.”  Kick-off time is approximately 6:20 pm Eastern; 5:20 pm Central; 4:20 pm Mountain; and 3:20 pm Pacific.

Robert Peters, president of Morality in Media, had these comments:

PETA is against eating pork for dinner but now faults NBC for rejecting a PETA Super Bowl ad that depicts what looks like the beginning of a home party striptease performance.  In the 1978 FCC v. Pacifica case, the Supreme Court upheld the federal broadcast indecency law, at one point comparing broadcast indecency to a “‘nuisance…like a pig in the parlor instead of the barnyard.’”

All across America, communities large and small are enacting sexually oriented business laws to restrict where strip joints can locate and the hours of their operation.  If the vast majority of these communities had a choice, they would ban these moral pigsties altogether.

Now, the Guardian of our dinner tables wants to beam the beginnings of an uninvited striptease act into tens of millions of homes during what is often the most-watched entertainment programof the season and one that attracts millions of children.  Many will eat dinner at some point while watching the game.

And unlike the Super Bowl 2004 Halftime Show debacle involving the exposure of Janet Jackson’s breast, PETA’s blocked assault on decency was unquestionably planned and thirty seconds in duration.

PETA has a long history of engaging in morally offensive antics to promote its radical animal rights agenda, but it does its partly worthy cause no favor by doing so.  Few adults consider eating meat to be morally wrong; most adults are offended by or concerned about indecent content on TV.

The broadcast TV networks have a long history of broadcasting morally offensive programming, network promos, and sponsor ads into American homes at all hours, including the family hour.  But at least on this occasion, NBC TV got it right when it said no to PETA smut.


Headquartered in New York City, MORALITY IN MEDIA works through constitutional means to curb traffic in illegal obscenity. MIM operates the www.obscenitycrimes.org website, where citizens can report possible violations of federal Internet obscenity laws.

Author: MIM   01/30/2009

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NCOSE leads the Coalition to End Sexual Exploitation with over 300 member organizations.


The National Center on Sexual Exploitation has had over 100 policy victories since 2010. Each victory promotes human dignity above exploitation.


NCOSE’s activism campaigns and victories have made headlines around the globe. Averaging 93 mentions per week by media outlets and shows such as Today, CNN, The New York Times, BBC News, USA Today, Fox News and more.



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