Any of us who regularly use the internet are bombarded with sexually objectifying and explicit advertisements. Sleazy, hypersexualized online ads appear virtually everywhere online, alongside completely unrelated internet content. This content is often unsought by and offensive to internet users.
Thanks to more awareness about the ramifications of pornography, some progress is being felt throughout our culture.
One big step just taken came about through community complaints along with the the National Center on Sexual Exploitation (NCOSE) reaching out to corporations. NCOSE has taken a significant step to change our sexually exploitative culture by offering specific guidance and standards. One positive response comes from Revcontent, the world’s largest content recommendation network. After collaborating with NCOSE, Revcontent has announced they will eliminate the use of all sexually objectifying and sexually explicit materials from the content recommendations it provides to media brands.
“We applaud Revcontent for its corporate leadership in the native advertising industry by rejecting profits from sexually objectifying and explicit content,” said Patrick A. Trueman, President and CEO of the National Center on Sexual Exploitation. “In today’s climate of sexual harassment and assault, it’s vital for corporations to do their part to stop the normalization of hypersexualized material that dehumanizes women, and therefore fosters #MeToo culture. Revcontent’s stand for women and for the human dignity of all people, not only meets our standards, but sends the powerful message that people are to be valued for their full humanity—not reduced to sex objects.”
