Slick Marketing, Fawning Media send ‘Fifty Shades’ to Record

NCOSE Press Statement logo

Statement of National Center on Sexual Exploitation’s Executive Director, Dawn Hawkins

Washington, DC – “ Fifty Shades of Grey’s” $81.7 million dollar domestic box office record is the result of the media firestorm and a slick, deceptive marketing campaign by Universal Pictures, which peaked the American public’s curiosity to see the film. The film is not the love story it was advertised to be. Rather, as the millions who flocked to the film learned, “Fifty Shades” is nothing more than a porn film filled with hardcore sex and misogyny targeted to women by including a romantic narrative and fancy soundtrack.

If only the studio and its fawning media could understand that their efforts are harming women rather than empowering them. With sexual exploitation and violence against women at their highest, the last thing America needs is the anti-woman narrative of “Fifty Shades.”

“Fifty Shades” is an insult to the women of America and deserves the contempt of the nation.

National Center on Sexual Exploitation (NCSE) encourages the public to learn about how and why “Fifty Shades Grey” is harmful and to take action by visiting

If you would like to schedule an interview with Dawn Hawkins, please contact Amanda Smith at (202) 393-7245 or [email protected]

About National Center on Sexual Exploitation (NCSE)
Founded in 1962, National Center on Sexual Exploitation (NCSE), formerly Morality in Media (MIM), is the leading national organization dedicated to opposing pornography by highlighting the links to sex trafficking, violence against women, child abuse, and addiction. The organization changed its name to the National Center on Sexual Exploitation early in 2015 to better describe the scope and mission to expose the seamless connection between all forms of sexual exploitation.


The Numbers


NCOSE leads the Coalition to End Sexual Exploitation with over 300 member organizations.


The National Center on Sexual Exploitation has had over 100 policy victories since 2010. Each victory promotes human dignity above exploitation.


NCOSE’s activism campaigns and victories have made headlines around the globe. Averaging 93 mentions per week by media outlets and shows such as Today, CNN, The New York Times, BBC News, USA Today, Fox News and more.



Survivor Lawsuit Against Twitter Moves to Ninth Circuit Court of Appeals

Survivors’ $12.7M Victory Over Explicit Website a Beacon of Hope for Other Survivors

Instagram Makes Positive Safety Changes via Improved Reporting and Direct Message Tools

Sharing experiences may be a restorative and liberating process. This is a place for those who want to express their story.

Support Dignity

There are more ways that you can support dignity today, through an online gift, taking action, or joining our team.

Defend Human Dignity. Donate Now.

Defend Dignity.
Donate Now.