February 18, 2015

Slick Marketing, Fawning Media send ‘Fifty Shades’ to Record

Statement of National Center on Sexual Exploitation’s Executive Director, Dawn Hawkins

Washington, DC – “ Fifty Shades of Grey’s” $81.7 million dollar domestic box office record is the result of the media firestorm and a slick, deceptive marketing campaign by Universal Pictures, which peaked the American public’s curiosity to see the film. The film is not the love story it was advertised to be. Rather, as the millions who flocked to the film learned, “Fifty Shades” is nothing more than a porn film filled with hardcore sex and misogyny targeted to women by including a romantic narrative and fancy soundtrack.

If only the studio and its fawning media could understand that their efforts are harming women rather than empowering them. With sexual exploitation and violence against women at their highest, the last thing America needs is the anti-woman narrative of “Fifty Shades.”

“Fifty Shades” is an insult to the women of America and deserves the contempt of the nation.

National Center on Sexual Exploitation (NCSE) encourages the public to learn about how and why “Fifty Shades Grey” is harmful and to take action by visiting FiftyShadesisAbuse.com.

If you would like to schedule an interview with Dawn Hawkins, please contact Amanda Smith at (202) 393-7245 or amanda@ncose.com.

About National Center on Sexual Exploitation (NCSE)
Founded in 1962, National Center on Sexual Exploitation (NCSE), formerly Morality in Media (MIM), is the leading national organization dedicated to opposing pornography by highlighting the links to sex trafficking, violence against women, child abuse, and addiction. The organization changed its name to the National Center on Sexual Exploitation early in 2015 to better describe the scope and mission to expose the seamless connection between all forms of sexual exploitation.

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Dawn Hawkins

Chief Executive Officer

Dawn Hawkins is CEO of the National Center on Sexual Exploitation, the leading organization exposing the connections between all forms of sexual exploitation, including sex trafficking, prostitution, pornography, and child sexual abuse. Dawn’s energy, creativity and mobilization skills are deployed to build a world free from sexual violence, with freedom and human dignity for all.

Dawn is deeply committed to bipartisan political solutions at the federal and state level. Her issue expertise, visionary initiatives, and innovative strategy have led to groundbreaking change in the legislative arena and in multimillion-dollar corporate policies.

Dawn has been instrumental in re-imaging the National Center on Sexual Exploitation. She has centered the need to address buyer demand for commercial sex, called out corporate entities facilitating exploitation through the annual Dirty Dozen List, fostered an international movement, and constantly: advocates for survivors. Her work has sparked change at Google, Hilton Worldwide, Comcast, Walmart, the Department of Defense, Instagram, TikTok, and other influential firms. Dawn has appeared on many television programs, including CNN, Fox & Friends, and Good Morning America. She regularly authors articles and speaks around the country addressing the public health harms of pornography, curbing demand for sex trafficking, protecting children and families in our digital world, and more.

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