February 18, 2015

Slick Marketing, Fawning Media send ‘Fifty Shades’ to Record

Statement of National Center on Sexual Exploitation’s Executive Director, Dawn Hawkins

Washington, DC – “ Fifty Shades of Grey’s” $81.7 million dollar domestic box office record is the result of the media firestorm and a slick, deceptive marketing campaign by Universal Pictures, which peaked the American public’s curiosity to see the film. The film is not the love story it was advertised to be. Rather, as the millions who flocked to the film learned, “Fifty Shades” is nothing more than a porn film filled with hardcore sex and misogyny targeted to women by including a romantic narrative and fancy soundtrack.

If only the studio and its fawning media could understand that their efforts are harming women rather than empowering them. With sexual exploitation and violence against women at their highest, the last thing America needs is the anti-woman narrative of “Fifty Shades.”

“Fifty Shades” is an insult to the women of America and deserves the contempt of the nation.

National Center on Sexual Exploitation (NCSE) encourages the public to learn about how and why “Fifty Shades Grey” is harmful and to take action by visiting FiftyShadesisAbuse.com.

If you would like to schedule an interview with Dawn Hawkins, please contact Amanda Smith at (202) 393-7245 or amanda@ncose.com.

About National Center on Sexual Exploitation (NCSE)
Founded in 1962, National Center on Sexual Exploitation (NCSE), formerly Morality in Media (MIM), is the leading national organization dedicated to opposing pornography by highlighting the links to sex trafficking, violence against women, child abuse, and addiction. The organization changed its name to the National Center on Sexual Exploitation early in 2015 to better describe the scope and mission to expose the seamless connection between all forms of sexual exploitation.

###

Dawn Hawkins

Senior Vice President and Executive Director

Dawn Hawkins is a passionate abolitionist and defender of human rights who has dedicated her life to fighting against societal harms that threaten the dignity of others. Her energy, creativity and mobilization skills have revived the anti-pornography movement and her intentional emphasis on the intersectionality of forms of sexual exploitation has proven a unique and effective strategy for curbing them.

 

As Sr. Vice President and Executive Director of the National Center on Sexual Exploitation (NCOSE), Mrs. Hawkins has developed a global strategy uniting more than 300 women’s rights, conservative, child advocacy, medical professionals, law enforcement, and religious groups, including a bipartisan political leadership, to work together in raising awareness of the connections between all forms of sexual exploitation. Her initiatives have lead to sweeping policy changes of policies that foster exploitation for targets such as Google, Hilton Worldwide, Comcast, Walmart, and the Department of Defense. Through her leadership, NCOSE has grown a network reaching hundreds of thousands of people all over the world. Mrs. Hawkins has appeared on many local and national television programs, including CNN, Fox & Friends, and Good Morning America. She regularly authors articles and speaks around the country addressing the public health harms of pornography, curbing demand for sex trafficking, protecting children and families in our digital world, and more.

Further Reading

Related