VICTORY: American Apparel changes policies
March 27, 2015
What once was a business that exploited women in their ads and even in their corporate office, has now made huge strides to reform the
What once was a business that exploited women in their ads and even in their corporate office, has now made huge strides to reform the
Washington, D.C. (March 26, 2015) – National Center on Sexual Exploitation (NCSE) announces the removal of American Apparel from the annual Dirty Dozen List of top contributors to and profiteers from sexual exploitation in the United States. NCSE praises the retailer for the reevaluation and apparent change to the organization’s leadership, advertising strategy and brand identity, which have been purposely done to avoid the sexual exploitation of women just to sell products. This week, the retailer also cleaned up its online ads by deleting pornographic images from its site.
SEE PDF OF LETTER SENT HERE March 26, 2015 Ms. Paula Schneider, CEO American Apparel 747 Warehouse Street Los Angeles, CA 90021 Ms. Schneider:
Some censored images of real ads by American Apparel
In light of the recent removal of American Apparel CEO Dov Charney for sexual harassment and other misconduct, we urge the company to re-examine its advertising techniques and brand identity.