Carl’s Jr., one of four brands under CKE Restaurants including Hardee’s, has announced that it will stop producing racy ads for their fast food products.
CKE Restaurant CEO Andy Puzder has claimed that the reason for the change in marketing strategy is that millennial men care more about “where do you source your beef” than women in bikinis. He also made an ominous statement about the fact this the next CEO of CKE Restaurant Jason Marker could always decide to bring the hyper-sexualized ads back.
NCOSE was quick to comment:
“CKE Andy Puzder claims that their marketing decision was based on millennial’s interest in beef sources, but has it not occurred to CKE Restaurants that maybe consumers today are fed up with sexually exploitive products and advertisements?” said Dawn Hawkins, Executive Director of the National Center on Sexual Exploitation.
All around the country, we see corporations changing policies about sexual objectification and pornography. This is a victory!
Google now prohibits ads linking to pornographic material, and American Apparel—though still often sexualized—removed advertisements that previously featured nudity. In the last few years Hilton Worldwide, Hyatt Hotels & Resorts, InterContinental Hotels Group, and Starwood Hotels have all stopped selling on-demand pornography—that’s approximately 2 million rooms that are no longer porn-portals. All of these corporate changes, including Carl’s, occurred after the corporations appeared on NCOSE’s
In the last few years Hilton Worldwide, Hyatt Hotels & Resorts, InterContinental Hotels Group, and Starwood Hotels have all stopped selling on-demand pornography—that’s approximately 2 million rooms that are no longer porn-portals. All of these corporate changes, including Carl’s, occurred after the corporations appeared on NCOSE’s Dirty Dozen List, which annually names 12 mainstream companies contributing to sexual exploitation, and then gives consumers grassroots opportunities to call for change.
Carl’s Jr., and other CKE Restaurants, have a long history of producing misogynistic, hyper-sexualized ads.
Their ads have constantly demeaned women to mere pieces of meat in lurid attempts to sell their hamburgers. We are glad that their advertisement strategies have changed, but underscore that CEO Puzder, and his future replacement Jason Marker, ought to formally commit to never produce ads with such sexist themes again.
To learn more about the 2017 Dirty Dozen List visit: DirtyDozenList.com.
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