January 10, 2015

Join the Social Media campaign against @Carlsjr & @Hardees

 We are happy to join Beauty Redefined and many other groups in this effort!


  • Share Travis’s photo below, or your own similar photo, asking others (especially 18- to 35-year-old men) to #cutthecarls.
  • Take to Twitter, Facebook, Instagram, and all of social media to talk back to Carl’s Jr. and tell them you’re taking your appetite elsewhere. Go nuts with the hashtags #cutthecarls and#morethanmeat.
  • Check out what others are doing in this same fight! As we were writing up this campaign, a guy named Ryan Hawks posted his own plea to talk back to CJ, and we jumped on his #cutthecarls hashtag to keep the momentum going!
  • Most of all, full-on boycott Carl’s Jr. Not even on a road trip when it’s the only restaurant for miles. Vote with your dollars.
I pledge to #cutthecarls because women are #morethanmeat! @Carlsjr & @Hardees stop using sexual exploitation to profit
I pledge to #cutthecarls because women are #morethanmeat! @Carlsjr & @Hardees stop using sexual exploitation to profit


CKE Restaurants, owner of Carl’s Jr and Hardee’s, is an international fast food franchise that owns over 3,300 restaurant locations in 42 states and 30 countries.

Over the last decade, Carl’s Jr. and Hardee’s have produced numerous raunchy commercials, exploiting the female body in order to sell their food products. Such commercials include scantily dressed women performing common tasks—such as washing a car, grilling a burger, or attending a drive-in-movie. The women sexualize these tasks while eating a product sold by one of these fast food companies. These tasks are sexualized by lascivious clothing, lingering camera shots on various body parts and provocative movements, positions and gestures by the actress.

When women complain about their sexist ads, CJ literally replies with, “You aren’t our target demographic of 18- to 35-year-old men so we don’t care.” They only care about money. “The people we wanted to target were young, hungry guys. …We target hungry guys, and we get young kids that want to be young hungry guys,” says Andrew Puzder, the chief exec of Carl’s Jr.’s parent company.

This is why we are encouraging young men in particular to join this campaign!

SPEAK UP because women are #morethanmeat!

Further Reading