The National Center on Sexual Exploitation partnered with over 25 other human rights, anti-trafficking organizations to send one simple message on the night of the Super Bowl:
“Real sports fans don’t buy sex.”
This simple concept caught on, and by the end of the night, over 1 million individuals saw this message through sharing on social media.
The #TackleDemand campaign was built on the fact that ALL sex buying perpetuates the marketplace for sex trafficking, and that typically sex buyers are unable, or unwilling, to recognize if a person is sexually trafficked.
We often like to think that sex trafficking is perpetuated by the traffickers, but the reality is that it’s the demand—the sex buyer—that keeps the market going. Men who buy sex can be easily lost in a crowd. They can be judges, business owners, neighbors, colleagues, or sports enthusiasts.
That is why the #TackleDemand awareness campaign is so vital, because you never know whose actions might be changed by hearing the message that buying sex is inherently harmful and intrinsically linked to sex trafficking.
Here are some highlights of #TackleDemand posts the night of the Super Bowl:
Help us defend dignity and stop sexploitation surrounding sporting events by joining our Tackle Demand 365 campaign, not just during the Super Bowl, but 365 days a year. You can make a difference – you can be the “interception” that stops sex trafficking before it happens.