January 6, 2020

Why the New Owner of Sports Illustrated Could Impact the Annual Objectifying Swimsuit Issue

Authentic Brands Group recently bought Sports Illustrated for $110 million.

According to news sources:

Under terms of the deal, Authentic Brands Group (ABG) acquires the rights to market and license Sports Illustrated, its swimsuit editionkids’ edition, “Sportsperson of the Year” and SI TV, along with the magazine’s photo archive. Meredith will continue to operate the Sports Illustrated print magazine and SI.com for a minimum of two years, and pay ABG a licensing fee.

Sports Illustrated is a popular sports magazine, which also runs an annual Swimsuit Issue that sends a message that women’s bodies are for public consumption. These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine. Women who have achieved remarkable athletic feats do not deserve to be put back into the box of male sexual accessibility in order to promote “body positivity.”

That is why Sports Illustrated is on the Dirty Dozen List.

So how could this new multi-million business deal impact the sexually objectifying Sports Illustrated Swimsuit Issue?

Authentic Brands Group likely has the power to issue a new directive to the magazine to halt the Sports Illustrated Swimsuit Issue.

Take action below and ask Authentic Brands Group to stop the objectification of women in the Sports Illustrated Swimsuit Issue!

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