Problem

Since 1964 this magazine has sexually objectified women for sport and profit.

The Sports Illustrated Swimsuit Issue would be more aptly named the Sexploitation Issue. Women of all shapes, sizes, and ages deserve more than being reduced to body parts for men to ogle. This magazine is sending a message that women’s bodies are for public consumption, and any retailer that displays and sells it is condoning the toxic culture of entitlement to the female body.

These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine. Women who have achieved remarkable athletic feats do not deserve to be put back into the box of male sexual accessibility in order to promote “body positivity.”

PROGRESS: 

After years of grassroots activism, CVS Health decided to permanently remove sports illustrated swimsuit issue from checkout aisles! Let’s keep up the momentum, and contact Target, Walgreens, and Kroger.

Fast Facts About Sexual Objectification:

  • Research shows that when someone is being objectified the objectifier is viewing them as if they do not possess a real, individual mind and as if they are less deserving of moral treatment.
  • Another study found that the “frequency of exposure to men’s lifestyle magazines that objectify women, reality TV programs that objectify women, and pornography predicted more objectified cognitions about women, which, in turn, predicted stronger attitudes supportive of violence against women.”
  • Further, this study reported that “Consumption of reality TV, sports programming, and pornography was each associated with greater acceptance of objectification of women, which in turn was associated with greater rape myth acceptance and more frequent acts of sexual deception.”
  • Some claim that experiences of being sexually objectified “likely to contribute to mental health problems that disproportionately affect women (i.e., eating disorders, depression, and sexual dysfunction) via two main paths. The first path is direct and overt and involves [sexual objectification] experiences. The second path is indirect and subtle and involves women’s internalization of [sexual objectification] experiences or self-objectification.”
  • Research on adolescents’ reactions to objectifying magazines found that “when boys consumed sexualizing magazines more often, they expressed more gender-stereotypical beliefs about feminine courtship strategies over time.”

This is a growing cultural recognition. For example, Ada Hegerberg the world’s best soccer player was asked to twerk on stage after receiving the 2018 Women’s Ballon d’Or Award. The host was widely condemned for the sexist overtones that sought to focus on Hegerberg’s sexuality instead of her accomplishments. Sports Illustrated Swimsuit Issue is the magazine equivalent to this scandal.

Patrons have a right to shop free from exposure to soft-core pornography in the checkout line.

Also, Authentic Brands Group is a company that recently purchased the brand of Sports Illustrated. They have the power to issue a new directive to the magazine to halt the Sports Illustrated Swimsuit Issue.

Proof



Actions

Send Emails!

Send an email to corporate executives at Target, Walgreens, and Kroger to ask them to remove Sports Illustrated’s Swimsuit Issue from checkout aisles so customers are not forced to see sexually objectifying messages about women.

Click here and fill out a short form to send a pre-made email.

Also, Authentic Brands Group is a company that recently purchased the brand of Sports Illustrated. They have the power to issue a new directive to the magazine to halt the Sports Illustrated Swimsuit Issue.

Click here to email the new brand owners of Sports Illustrated.

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Corporations often pay attention to their social media accounts, so please reach out to them and tag them on Twitter and Facebook.

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Corporations often pay attention to their social media accounts, so please reach out to them and tag them on Twitter, whether you share one of these tweets or whether you make one yourself.

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NCOSE's 2019 Victories and Highlights

Updates

2020 Dirty “Baker’s Dozen” List of Mainstream Contributors to Sexual Exploitation Announced by National Center on Sexual Exploitation

Seeking Arrangement, Amazon, Twitter, TikTok, Among Top Contributors to Sexual Exploitation in America Washington, DC (February 6, 2020) – The National Center on Sexual Exploitation today announced its 2020 Dirty Dozen List, a list of mainstream entities that are major facilitators of sexual exploitation in the United States. Watch the video announcement at DirtyDozenList.com. The…

2020 Dirty Dozen List graphic

Meet the 2020 Dirty Dozen List

In 2020, it is intolerable for a mainstream company or entity to facilitate, profit from, or normalize sexual exploitation—and that’s why the Dirty Dozen List exists. This list ensures that their promotion and collusion with sexual assault, sex trafficking, pornography, the eroticization of incest, and more, becomes public knowledge, and equips concerned citizens with information and…

2020 Dirty Dozen List graphic

Why the New Owner of Sports Illustrated Could Impact the Annual Objectifying Swimsuit Issue

Authentic Brands Group recently bought Sports Illustrated for $110 million. According to news sources: Under terms of the deal, Authentic Brands Group (ABG) acquires the rights to market and license Sports Illustrated, its swimsuit edition, kids’ edition, “Sportsperson of the Year” and SI TV, along with the magazine’s photo archive. Meredith will continue to operate the Sports Illustrated print magazine…

Sports Illustrated Swimsuit Issue Led by Man Accused of Sexual Harassment

Earlier this year the notorious Sports Illustrated Swimsuit Issue was named to the 2019 Dirty Dozen List for its contributions to and normalization of sexual objectification. Since 1964 the annual issue has sexually objectified women for profit and sport, sending a message that women’s bodies are available for public consumption. The magazine would be more…

Time's Up for Sports Illustrated dehumanizing and objectifying women with their Swimsuit Issue

STATEMENT: 2019 Sports Illustrated Swimsuit Issue: Exploiting Diversity to Sanitize Its Legacy of Sexual Objectification 

Washington, DC –The latest Sports Illustrated Swimsuit Issue will hit stores next week. The National Center on Sexual Exploitation (NCOSE) denounces Sports Illustrated for its legacy of sexual objectification of women and its crass exploitation of cultural diversity to sanitize its actions. Hijab and burkini model gimmicks notwithstanding, the 2019 Sports Illustrated’s Swimsuit Issue carries…

CBN News: ‘Dirty Dozen List’ Accuses Businesses and Nevada of Sexual Exploitation

The following article was originally published by CBN News You might be shocked at some of the famous names accused of committing or at least tolerating sexual exploitation in America. Twelve are named by the National Center on Sexual Exploitation (NCOSE) in what it calls the Dirty Dozen List. NCOSE announced the list at a…

Leading Contributors to Sexual Exploitation Revealed: 2019 Dirty Dozen List

The National Center on Sexual Exploitation (NCOSE) today launched its 2019 Dirty Dozen List, a list of carefully selected entities that are major, mainstream facilitators of sexual exploitation in the United States. “No corporation should profit from or facilitate sexual exploitation,” said Haley Halverson, Vice President of Advocacy and Outreach at the National Center on…

Sports Illustrated Swimsuit Issue is a Slap in the Face for the #MeToo Movement

Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault. Watch Our Video Here For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies…

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