Problem

Since 1964 this magazine has sexually objectified women for sport and profit.

The Sports Illustrated Swimsuit Issue would be more aptly named the Sexploitation Issue. Women of all shapes, sizes, and ages deserve more than being reduced to body parts for men to ogle. This magazine is sending a message that women’s bodies are for public consumption, and any retailer that displays and sells it is condoning the toxic culture of entitlement to the female body.

These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine.

These images are not about body positivity. They are about male sexual entitlement, and the mega-corporation that profits off of hypersexualizing women.

In 2015, the cover featured a model revealing a portion of her pubic area. After more than 30,000 complaints were filed, Safeway quickly moved the magazine away from checkout stands and stated that two-thirds of the cover would be out of sight.

Patrons have a right to shop free from exposure to soft-core pornography in the checkout line.

Proof



Actions

Send Emails!

Send an email to corporate executives at Target, Walgreens, CVS, and Safeway to ask them to remove Sports Illustrated’s Swimsuit Issue from checkout aisles so customers are not forced to see sexually objectifying messages about women.

Click here and fill out a short form to send a pre-made email, or edit the email with your own words.

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Updates

Join the Trending Conversation Online: NCOSE, WALMART, & COSMO

We’ve all been there. Stuck in a checkout lane at our favorite retailer or grocery chain just trying to pick up some necessities, when it hits us: yet another Cosmopolitanmagazine cover featuring a hypersexualized cover model and with headlines shouting out degrading messages about sex. There’s no way to escape the pornified imagery and messages. Well, […]

Sports Illustrated Bashes Royals GM Dayton Moore for Anti-Porn Stance

You may have read about Kansas City Royals General Manager Dayton Moore taking bold, principled, countercultural action to educate his team on the harms of pornography.  As I noted in a Townhall.com column today, this decision did not occur in a vacuum. According to Porn Hub’s own data, the world watched 4.6 billion hours of pornography in […]

Sports Illustrated, the Porn Apologists?

This article originally appeared on Townhall.com.  Sports Illustrated has certainly not earned itself a reputation as defenders of women’s dignity, but in one of their latest articles, they’ve positioned themselves as overt porn apologists and defenders. The article was headlined: “Royals GM Dayton Moore Makes Bizarre and Troubling Choice to Host Anti-Porn Activists.” This defensive article […]

Sports Illustrated Swimsuit Issue, Always Objectifying, Never Empowering

This week our VP of Advocacy and Outreach Haley Halverson joined the Dr. Drew Show to discuss the objectification of Sports Illustrated Swimsuit Issue, their “In Her Own Words Campaign,” and how this magazine is trying, and failing, to contribute to the Me Too movement. To learn more about this issue, watch Haley’s Facebook Live […]

Deseret News: This group calls Sports Illustrated’s swimsuit issue a ‘slap in the face’ to the #MeToo movement

SALT LAKE CITY — The National Center on Sexual Exploitationcondemned the Sports Illustrated swimsuit issue, which was released on Tuesday, saying it negatively impacts the #MeToo movement. The annual magazine issue portrays athletes in scantily clad pieces of swimwear, and this year’s edition, which features a topless photo of Danielle Herrington, also embraced the #MeToo movement with […]

Press Statement: Sports Illustrated Swimsuit Edition’s Dangerous Sexual Objectification

Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault. “For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies in their sexual appeal. […]

Sports Illustrated Swimsuit Issue is a Slap in the Face for the #MeToo Movement

Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault. Watch Our Video Here For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies […]

sports illustrated swimsuit metoo

Think Sports Illustrated Swimsuit Issue is Empowering to Women? That Requires Mental Acrobatics.

February is here, which means that men all across America will soon be able to feast their eyes on a new crop of one-dimensional, static, nearly-nude images of women they have never and will never meet or dialogue with in person thanks to the 2018 Sports Illustrated Swimsuit Issue. This will be a huge step forward in […]