Problem

Since 1964 this magazine has sexually objectified women for sport and profit.

The Sports Illustrated Swimsuit Issue would be more aptly named the Sexploitation Issue. Women of all shapes, sizes, and ages deserve more than being reduced to body parts for men to ogle. This magazine is sending a message that women’s bodies are for public consumption, and any retailer that displays and sells it is condoning the toxic culture of entitlement to the female body.

These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine. Women who have achieved remarkable athletic feats do not deserve to be put back into the box of male sexual accessibility in order to promote “body positivity.”

This is a growing cultural recognition. For example, Ada Hegerberg the world’s best soccer player was asked to twerk on stage after receiving the 2018 Women’s Ballon d’Or Award. The host was widely condemned for the sexist overtones that sought to focus on Hegerberg’s sexuality instead of her accomplishments. Sports Illustrated Swimsuit Issue is the magazine equivalent to this scandal.

In 2015, the cover featured a model revealing a portion of her pubic area. After more than 30,000 complaints were filed, Safeway quickly moved the magazine away from checkout stands and stated that two-thirds of the cover would be out of sight.

Patrons have a right to shop free from exposure to soft-core pornography in the checkout line.

Also, Authentic Brands Group is a company that recently purchased the brand of Sports Illustrated. They have the power to issue a new directive to the magazine to halt the Sports Illustrated Swimsuit Issue.

Proof



Actions

Send Emails!

Send an email to corporate executives at Target, Walgreens, and Safeway to ask them to remove Sports Illustrated’s Swimsuit Issue from checkout aisles so customers are not forced to see sexually objectifying messages about women.

Click here and fill out a short form to send a pre-made email, or edit the email with your own words.

Also, Authentic Brands Group is a company that recently purchased the brand of Sports Illustrated. They have the power to issue a new directive to the magazine to halt the Sports Illustrated Swimsuit Issue.

Click here to email the new brand owners of Sports Illustrated.

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Updates

Sports Illustrated Swimsuit Issue Led by Man Accused of Sexual Harassment

Earlier this year the notorious Sports Illustrated Swimsuit Issue was named to the 2019 Dirty Dozen List for its contributions to and normalization of sexual objectification. Since 1964 the annual issue has sexually objectified women for profit and sport, sending a message that women’s bodies are available for public consumption. The magazine would be more…

Time's Up for Sports Illustrated dehumanizing and objectifying women with their Swimsuit Issue

STATEMENT: 2019 Sports Illustrated Swimsuit Issue: Exploiting Diversity to Sanitize Its Legacy of Sexual Objectification 

Washington, DC –The latest Sports Illustrated Swimsuit Issue will hit stores next week. The National Center on Sexual Exploitation (NCOSE) denounces Sports Illustrated for its legacy of sexual objectification of women and its crass exploitation of cultural diversity to sanitize its actions. Hijab and burkini model gimmicks notwithstanding, the 2019 Sports Illustrated’s Swimsuit Issue carries…

CBN News: ‘Dirty Dozen List’ Accuses Businesses and Nevada of Sexual Exploitation

The following article was originally published by CBN News You might be shocked at some of the famous names accused of committing or at least tolerating sexual exploitation in America. Twelve are named by the National Center on Sexual Exploitation (NCOSE) in what it calls the Dirty Dozen List. NCOSE announced the list at a…

Leading Contributors to Sexual Exploitation Revealed: 2019 Dirty Dozen List

The National Center on Sexual Exploitation (NCOSE) today launched its 2019 Dirty Dozen List, a list of carefully selected entities that are major, mainstream facilitators of sexual exploitation in the United States. “No corporation should profit from or facilitate sexual exploitation,” said Haley Halverson, Vice President of Advocacy and Outreach at the National Center on…

Sports Illustrated Swimsuit Issue is a Slap in the Face for the #MeToo Movement

Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault. Watch Our Video Here For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies…

sports illustrated swimsuit metoo

NCOSE 2018 Impact Report: The Fall of Online Trafficking Titan Backpage; Walmart Removes Cosmo; Comcast Safer for Kids; And More!

2018 was our most successful year to date, and we couldn’t have done it without you. Whether your support was financial, taking actions through our website, praying for our movement, sharing our social media posts, or simply telling your friend about the issue of sexual exploitation, you helped make 2018 the strongest year for our organization…

Join the Trending Conversation Online: NCOSE, WALMART, & COSMO

We’ve all been there. Stuck in a checkout lane at our favorite retailer or grocery chain just trying to pick up some necessities, when it hits us: yet another Cosmopolitanmagazine cover featuring a hypersexualized cover model and with headlines shouting out degrading messages about sex. There’s no way to escape the pornified imagery and messages. Well,…

Sports Illustrated Bashes Royals GM Dayton Moore for Anti-Porn Stance

You may have read about Kansas City Royals General Manager Dayton Moore taking bold, principled, countercultural action to educate his team on the harms of pornography.  As I noted in a Townhall.com column today, this decision did not occur in a vacuum. According to Porn Hub’s own data, the world watched 4.6 billion hours of pornography in…

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