Since 1964 this magazine has sexually objectified women for sport and profit.
The Sports Illustrated Swimsuit Issue would be more aptly named the Sexploitation Issue. Women of all shapes, sizes, and ages deserve more than being reduced to body parts for men to ogle. This magazine is sending a message that women’s bodies are for public consumption, and any retailer that displays and sells it is condoning the toxic culture of entitlement to the female body.
These images are not designed to be empowering. Rather, they are designed to portray women as sexually desirable and available to the male customers purchasing this magazine. Women who have achieved remarkable athletic feats do not deserve to be put back into the box of male sexual accessibility in order to promote “body positivity.”
This is a growing cultural recognition. For example, Ada Hegerberg the world’s best soccer player was asked to twerk on stage after receiving the 2018 Women’s Ballon d’Or Award. The host was widely condemned for the sexist overtones that sought to focus on Hegerberg’s sexuality instead of her accomplishments. Sports Illustrated Swimsuit Issue is the magazine equivalent to this scandal.
In 2015, the cover featured a model revealing a portion of her pubic area. After more than 30,000 complaints were filed, Safeway quickly moved the magazine away from checkout stands and stated that two-thirds of the cover would be out of sight.
Patrons have a right to shop free from exposure to soft-core pornography in the checkout line.
Send an email to corporate executives at Target, Walgreens, CVS, and Safeway to ask them to remove Sports Illustrated’s Swimsuit Issue from checkout aisles so customers are not forced to see sexually objectifying messages about women.
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Earlier this year the notorious Sports Illustrated Swimsuit Issue was named to the 2019 Dirty Dozen List for its contributions to and normalization of sexual objectification. Since 1964 the annual issue has sexually objectified women for profit and sport, sending a message that women’s bodies are available for public consumption. The magazine would be more…
STATEMENT: 2019 Sports Illustrated Swimsuit Issue: Exploiting Diversity to Sanitize Its Legacy of Sexual Objectification
Washington, DC –The latest Sports Illustrated Swimsuit Issue will hit stores next week. The National Center on Sexual Exploitation (NCOSE) denounces Sports Illustrated for its legacy of sexual objectification of women and its crass exploitation of cultural diversity to sanitize its actions. Hijab and burkini model gimmicks notwithstanding, the 2019 Sports Illustrated’s Swimsuit Issue carries…
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The National Center on Sexual Exploitation (NCOSE) today launched its 2019 Dirty Dozen List, a list of carefully selected entities that are major, mainstream facilitators of sexual exploitation in the United States. “No corporation should profit from or facilitate sexual exploitation,” said Haley Halverson, Vice President of Advocacy and Outreach at the National Center on…
Sports Illustrated today released its annual Swimsuit Edition, which irresponsibly but predictably contributes to a culture of sexual objectification, male sexual entitlement, and relatedly, sexual harassment and assault. Watch Our Video Here For decades, women in our culture have been drowning in the message from mainstream media, Hollywood, and “women’s magazines” that their self-worth lies…
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We’ve all been there. Stuck in a checkout lane at our favorite retailer or grocery chain just trying to pick up some necessities, when it hits us: yet another Cosmopolitanmagazine cover featuring a hypersexualized cover model and with headlines shouting out degrading messages about sex. There’s no way to escape the pornified imagery and messages. Well,…
You may have read about Kansas City Royals General Manager Dayton Moore taking bold, principled, countercultural action to educate his team on the harms of pornography. As I noted in a Townhall.com column today, this decision did not occur in a vacuum. According to Porn Hub’s own data, the world watched 4.6 billion hours of pornography in…